Imc Plan of Cadbury Essay

Integrated communication marketing Integrated Marketing Communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which maximizes their cost effectiveness. Marketing p’s 1) Product: (Cadbury cherry is our product) Products are the goods and services that your business provides for sale to your target market. When developing a product you should consider quality, design, features, packaging, customer service and any subsequent after-sales service. 2) Promotion: refers to the act of communicating the benefits and value of your product to consumers. It then involves persuading general consumers to become customers of your business using methods such as advertising, direct marketing, personal selling and sales promotion. 3) Place: is in regards to distribution, location and methods of getting the product to the customer. This includes the location of your business, shop front, distributors, logistics and the potential use of the internet to sell products directly to consumers. Target audience a target audience, is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. (Kotler 2000)†¦ For example, if a company sells new diet programs for men with heart disease problems (target market) the communication may be aimed at the spouse (target audience) who takes care of the nutrition plan of her husband and child. A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s) and determining the target audience is one of the most important activities in marketing management. Target audience would be especially children of 5-10 ages as well as woman too Communication objectives Communications objectives include (1) creating awareness (2) imparting knowledge (3) projecting an image (4) shaping attitudes (5) stimulating a want or desire (6) Effecting a sale. Creative strategies Different creative strategies are used in order to obtain consumer attention and provoke shoppers to purchase or use a specific product. One of the most important components of an integrated marketing communications program is the message. It will be obvious that there are a myriad of ways to convey a marketing communication message. However, underlying all of these messages is a creative strategy that involves determining what the marketing communication message will say or communicate, and creative tactics dealing with how the message strategy will be implemented or executed. Planning Creative Strategy Those who work on the creative side of marketing communication often face a real challenge. They must take all the research, creative briefs, strategy statements, communication objectives and other inputs and transform them into an marketing communication message. Their job is to write copy, design layouts and illustrations and produce commercials that communicate effectively. Marketers usually hire marketing communication agencies to develop and implement their marketing communication campaigns because they are specialists in the creative function of marketing communication. However, it is important to point out that the development of creative strategy also involves representatives from the client side and other people in the agency as well as the creative staff. Media plan The process of establishing the exact media vehicles to be used for advertising. Advertising media generally include: * Television * Radio * Newspapers * Magazines (consumer and trade) * Outdoor billboards * Public transportation * Yellow Pages * Direct mail * Specialty advertising (on items such as matchbooks, pencils, calendars, telephone pads, shopping bags and so on) * Other media (catalogs, samples, handouts, brochures, newsletters and so on)

“Let me not to the marriage of true minds” Essay

†Let me not to the marriage of true minds† by William Shakespeare is an Elizabethan sonnet of 14 lines divided in three Quatrains and the habitual rhyming couplet. In this particular poem Shakespeare uses a complete different approach, luring the reader by achieving a dramatic change of style. Although keeping the simple A/B/A/B/C/D/C/D/E/F/E/F/G/G rhyming scheme, providing the sonnet with an harmonious, fluid sound and giving it the pleasant impression of a light-hearted song †Let me not to the marriage of true minds† does not fulfill all the typical criteria’s Shakespearian sonnet, the subject evoked being without comparison to his previous pieces. Shakespeare deliberately takes an idealistic turn, praising love in it’s purest form, where it is not only a simple feeling, but a synergy of the souls, where obstacles seem meaningless on the road of happiness, where no Impediments can be admitted in the †marriage of true minds†. This great respect for love is already announced by the poet in the very title, as he preaches that he shall not come in between of love †Let me not to the marriage of true minds† nor accept any impediments to destroy this permanent bond. †Love is not love which alters when alliteration finds {†¦. } or bends with the remover to remove†¦ † Here the author makes a strong statement, claiming that true love is strong, constant and can be in no way alliterated by adversity or the hands of time. If altered or shaken by a †remover†, proven impermanent by time as it was not apt to endure the arising obstacles in its path, this love is thus not comparable to the †true love† the author makes allusion to, †love is not love†. True love is indeed an †ever-fixed mark†, an unfailing variable ‘that looks on tempest and is never shaken; It is the star to every wand’ring bark†. The poet seems to personalize this notion of true love, by comparing it to a trusty lighthouse spreading light and hope to every †wand’ring bark† helping them find their path, unshaken by the tempest raging at its door. It is the star rising well above the ground, shining of all her glory and dominating the †wand’ring† bark. Here the †bark† is used as a metaphor, for the lovers navigating trough struggles, wandering but finding their way, finding their path guided by the light of true love. † Whose worth unknown although the height may be taken† as William Shakespeare so elegantly puts it, love can be measured or quantified to some degree, but it would be irrational to claim we can understand or comprehend the nature of true love as it’s worth is †unknown†. † Love’s not Time’s fool, through rosy lips and cheeks {†¦Ã¢â‚¬ ¦.. } but it bears it out even to the edge of doom† Shakespeare is here demonstrating the for ever occurring rivalry between Love and Time. This rivalry is here accentuated by the important capitalization of the word †Time† associated with the word fool turning in derision love makes it obvious for the reader that it was attributed more than just a minor role in the poem. This capitalization contrasts with the word love, and time could be here well interpreted as the enemy or the principal obstacle in the path of true love. Time, grasping its sickle tightly between its long and pallid fingers walks the earth draining life out of the dying and youth out of the beautiful †rosy lips, and cheeks†¦ †. We can here note the allusion to the word †sickle†. The sickle, often co notated with the †walking death† or †Grim reaper† is here used as a comparison to the †great plague† by the author to reinforce the dramatic effects of time and it’s threat to lovers, stealing their youth, reaping all beauty from the eyes of the beholder and harvesting life. We can also note the use of the alliteration in †within his bending sickle’s compass come† , providing a sound a harsh cutting sound and bringing to reality the already vivid image of the sickle. †Love is not Time’s fool† and shall not be ridiculed in such way. The author brings to life the two terms by the mean of personification, accentuating the feeling of rivalry and opposition between the former and the latter, as true love can not be turned into derision or treated with condescension by the scornful time . True love will never alter or kowtow in front of †brief hours and weeks but bears it to the edge of doom†. By this verse the author supports the claim that true love is eternal and shall not suffer the damages of time and remain as powerful as when the beacon was first lit, carrying this abstract notion to the edge of death †but bears it out even to the edge of doom†. †If this be error and upon me proved/ I never writ, Nor no man ever loved†. Shakespeare concludes in his rhyming couplet (slant rhymes) that if, what he claims to be true is proven wrong, he has never †writ† or written and no man as ever loved. This conclusion can seem to be based on an illogical argument as we are all well aware that Mr. Shakespeare is an author and has thus †Writ† in multiple occasions as we are also forced to accept the obviousness that man as loved. By confirming these statements as obviously truthful we are also accepting them as the †evidences† confirming his claims, and are thus imposed by the conclusion to agree within these terms.

Internal analysis of SLS Beverly Hills Research Paper

Internal analysis of SLS Beverly Hills - Research Paper Example The Albert Ballroom at this place can be converted into a wedding hall that can accommodate up to 400 people. This place is decorated with huge chandeliers and light boxes that boast of adaptable lighting and colors to reflect different moods. In addition, there is a beautiful foyer that provides a perfect transformation from cocktails to dinner followed by dancing. The furnishings are elegant and typical of the genius of Starck. The catering at this hotel is far superior to the ordinary banquet fare. The objective is to provide a personalized multisensory experience. The wedding menus tend to be unique and are crafted by the Chef Josà © Andrà ©s and his team. Moreover, handcrafted cocktails and custom wedding treats by Patisserie are available (SLS Hotel, 2015). The SLS Hotel at Beverly Hills boasts of 297 sleeping rooms, 27 meeting rooms, and a 13,000 square feet meeting room space (Cvent, 2015). The service provided is appropriate and outstanding, whether it is the parking by the valet, room service or poolside service. The staff and management of this hotel make every effort to provide the client with a highly enjoyable stay at the hotel. This client had resided at this place in March 2015, and had arrived at that place, in connection with a business trip (Trip Advisor, 2015). This hotel does not charge a rental fee for the reception. The ceremony fees varies from $1,500 to $2,600. The venue permits five hours of event time, and this is excluding the time taken for setting up the show and then dismantling the same. With regard to weddings, the average expenditure varies between $26,101 and $44,222 for a ceremony and reception to be attended by 100 guests (Wedding Spot, 2015). The SLS Hotel Beverly Hills, which is a block distant from the Beverly Center and in the vicinity of the glittering storefronts of Rodeo Drive and the Grove, is ideally located at the intersection of Los Angeles style and Beverly Hills luxury. The customers of SLS Hotels are

Common Law 3 Essay Example | Topics and Well Written Essays - 2000 words

Common Law 3 - Essay Example the landlord will remain as occupier for the parts of the building he has retained as a result of the letting; where a landowner gives a licence to a person to use premises and retains the right to enter premises to do repairs, the owner retains control and is the occupier; and finally where the owner employs independent contractors to do work on premises, the owner will generally retain sufficient control to be classified as an occupier, however there is a possibility that the contractors will also be found to be occupiers, depending on the amount of control they have while the work is in progress. The liability of occupiers for lawful visitors is governed by Occupiers’ Liability Act 1957 and will be discussed in respect of Messrs Jones and Thompson. The issue of rights and liabilities between Sunshine Beach Holiday Park Owners and Messrs Jones and Thompson will now be discussed. The principle of common duty of care bestows a duty upon the occupier to take such care in all circumstances of the case as is reasonable to ensure that a (lawful) visitor will be reasonably safe when he uses the premises for the purposes for which he is invited or permitted to be there. (s.2(2) Occupiers’ Liability Act 1957) Further the Occupiers’ Liability Act 1957 goes on to state that a licensee (a person to whom a license is given) is owed a contractual duty of care (s.5(1) Occupiers’ Liability Act 1957). One of the most important defence to actions brought under the Occupiers’ Liability Act is the defence of contributory negligence, that is where a visitor fails to use reasonable care for his own safety and such failure causes him damage. The effect of this will be a reduction in damages. When the common duty of care is considered, the circumstances that are included are the degree and want of care which would ordinarily be looked for, in such a visitor. Contributory negligence may allow for a reduction in damages or may extinguish damages per

Joseph Plumb Martin Essay Example | Topics and Well Written Essays - 500 words

Joseph Plumb Martin - Essay Example Wit and humor are great assets for a writer. Martin describes about the confusing situations that prevailed in the uncertain battlegrounds. Without able officers to guide, issue orders to the soldiers as to the course of action to be followed everything was in a state of mess in the war-fronts. The soldiers were ill-equipped, untrained and faced life-and death situations often. Most of them were inexperienced and did not possess the skills and intricacies of attacking and defending in warfronts. Martin’s grouse that the authorities did not care for the ordinary soldier is genuine. They defended the people and the cause, and once the war was over they were finding it difficult to defend their poor pensions. This observation of Martin is bone chilling: â€Å"If I chance to die in a civilized country, none will deny me that. A dead body never begs a grave; thanks for that.† (p.179, 180). Martin and fellow-soldiers fought wars with utter dedication in sub-human conditions. Their patriotism was matchless. Martin felt genuine anguish the way the soldiers were treated by the authorities, once the job was done. His language is not that of a bitter critic. His simple words pierce the conscience of a discernable reader, like a sharp dagger. Revolutionary speeches were delivered by the big leaders, theoreticians on the subject of racism, and other think-tanks from the ivory towers. But the real difficulties of the war was borne by the ordinary soldiers, and the goal of freedom for the Nation was accomplished by them fighting from the deadly trenches, with genuine apprehensions about their survival to see the sun rise for another day.

AIM in London Stock Exchange Research Paper Example | Topics and Well Written Essays - 4000 words

AIM in London Stock Exchange - Research Paper Example The main advantage of this system is that it has reduced the regulatory barriers and constraints and has been able to attract new firms in the market and lot of investment in the market. Alternative investment Market is required to comply and abide by certain specified rules and regulations that has been established in accordance with the rules and regulations that has been established by the act of Financial Services and Market. The Alternative investment market does not include the corporate governance and therefore it has been advised that the NOMADS are required to follow the principles or regulations that have been introduced by the London stock exchange. The rules and regulations includes that the Nomads must be the member of the firm that is associated with professionals of corporate finance and it is required to be approved by the London Stock exchange. The exchange has also provided benefit for the private regulators that is an incentive will be offered for enhancing its value in the market. The main objective behind appointing the Nomads are that it is appointed as the private gate keepers or as the watch dog in deciding whether the companies that are willing to list their shares in the market are appropriate or preferable for the market and they are the supervisors for monitoring the companies or the firms for ensuring that the standards related to the exchange that is regulated by the corporate governance are fulfilled. The needs and requirements of AIM are very flexible in nature and it does not require market capitalization and also trading requirement. It measures the appropriate value of the cost of the investors. The regulators of Alternative investment market that is the nomads are engaged in the preparation of the working capital report, pro forma financial information, historical financial information and also the report on the financial procedures. The importance of AIM can be observed from the fact that AIM is flourishing and its

International and Cross-Cultural Marketing Essay

International and Cross-Cultural Marketing - Essay Example The concept of cross cultural marketing suggests that it is important for the marketers to know that there is very little room for ethnocentrism in the modem 21st century and there is no culture that is superior to the other. Globalization is inevitable and so is ‘cross-culturalization’. Hence one of the key parameters of success for global firms would be the ability to distinguish and understand the cultural aspects of the host nations. The present context of the study has been conducted to analyze the international and cross cultural marketing strategy of Al- Jumeirah a UAE based luxury hotel chain. The host or target country has been selected as China. The reason for such choice is due to the fact that china is one of the fastest growing economies in the world and since the entry of china in to WTO various major companies are looking to enter the prospective Chinese market. ... egment; positioning; cultural; educational; demographic issues of China has been analyzed along a set of recommendations for Jumeirah for the future has been provided (Deresky, 2011, p. 231). Reasons making the transfer of practices attractive to the parent company Presence in Saturated Markets Prior to the entry to China Jumeirah has had presence in the saturated and matured economies like UAE (the home country), U.K., Germany. Such economies provide very few opportunities of growth. Also the economic downturn possessed additional threat to the luxury hotel chain. Hence in order to gain the competitive advantage and cope up with the volatile economy the hotel chain decided to enter China . (Doole and Lowe, 2008, p. 391) High amount capital gain from local market Another probable factor could be the relative strong position of the hotel chain that may have prompted the hotel chain to enter in China. Analysis (Findings) Factors influence the transfer of such practices Market Attractiv eness Entry of China to WTO In an attempt to welcome foreign companies invest in China after several years of negotiation the country became a member of WTO in September 2001. This opened up the economy of China as the trade related barriers went down. This was the beginning of the economic developments in China. Today China is regarded as one o the most emerging economies in the world (Appendix1). Educational Developments in China As foreign companies started to come to China; the demand for the skilled labours went up. Over the years the Chinese education system has gone through several reforms. The government has made considerable amount of investment to develop the colleges and universities. The focus of the government has shifted from quantity based education system to quality based

Diversity in the Workplace (Sociology) Essay Example | Topics and Well Written Essays - 1250 words

Diversity in the Workplace (Sociology) - Essay Example Diversity among the military workers is a challenge itself, but should be also viewed as the number of certain separate aspects and diversities, among which are generation gap, incomes and benefits, communication with civilians, etc. The fact, that 'many large corporations transfer executives and their families to different cities, particularly early in their careers. [] The military is unique in the American labor force in the extent to which it expects its rank-and-file personnel and their families to relocate'. (Segal & Segal, 2004) This creates the principal diversities in the workforce among military. Generation gap is rather common problem among military, as well as among the other kinds of working staff in the country. From the sociological point of view, the principal attention of this aspect should be devoted to relations between the representatives of Generations X and Y. Though both generations display rather comfortable relations with technology, they still tend to have d ifferent attitudes towards work as the notion and the co-workers as the social surrounding at workplace. In the military workforce, where the changes in surroundings occur more frequently due to the geographical and movable character of the military work, it is essential not only to remember the differences, but to manage these differences effectively. Both generations, having much in common, still need different techniques of motivating them at work, which should also be accounted. Stereotypes in relation to generation gap should be eliminated. It is common to judge the person and its attitudes on the basis of the commonly spread assumptions; 'although certain characteristics may be attributed to one generation or another, that does not mean that all people in a particular generation exhibit each of that generations' common characteristics'. (Segal & Segal, 2004) The same characteristics should be eliminated in stereotyping the mostly probable population to serve for military. For example, as Segal & Segal (2004) state, 'enlistment is predicted by parents' education, high school grades, college plans, race and ethnicity'. However, it does not mean that sociologically this or that population layer is more likely to participate in the military, than the other. Thus, stereotyping is a common problem in the military organization. As other issues, it is closely connected with the challenge of active move across the country, or even abroad, for both militaries and t heir families; thus in getting used to the new work surrounding stereotyping should be replaced by immediate feedback and thorough analysis of the actions performed. The diversity in income and benefits directly impacts the performance of the military in one organization. It is clear, that the rank plays certain role, but the process of promotion also influences the attitudes of marines towards the job they have to do. 'When you came up for promotions, your minority status was prominent and was included as a basis for promotion." He recalls the promotion candidates' dossiers being flashed to board members from a microfiche projector. "On the screen was the dossier, and splashed across on a diagonal banner, in big, bold, capital letters was the word MINORITY.' (Waller, 2001) This probably resulted in the inappropriate behavior among marines which has become the subject of ardent discussion in press and

Learning Basic Japanese Language Through Mobile Audio Learning Essay Example for Free

Learning Basic Japanese Language Through Mobile Audio Learning Essay Nowadays, education is not just all about writing in the blackboard and explaining afterwards, it needs to capture the enthusiasm of the students to be able to learn. Learning may be done in many ways, like seeing, hearing, and experiencing things first hand. Students are fun of reading books, watching and some are interested in grammar especially in learning foreign languages. ( http://homeworktips. about. com/od/homeworkhelp/a/learningstyle. tm) Learning foreign languages such as Japanese has become a trend because people travel a lot and go abroad to earn money or simply want to visit another country and learn something about its geography and culture and even watching movies, animes, reading books. The researcher’s choose the Japanese language to be used in the development of this research because considering that Japan is one of the leading countries in terms of technology efficiency and learning, their culture may have a big impact to be able to understand more and cope up with them, Considering also the possibility of increasing high paying jobs in Japan by big companies. Firms nowadays are deciding to cooperate with partners from other countries. These firms need good translators who will help them to communicate with their partners. As you can see, you need to learn another language to get a good job. This knowledge can help you in your life. Learning multiple languages will always serve to enhance your quality of life, and even if you never use that language in practical circumstances, you almost certainly will enjoy the time spent educating yourself. Language learning is unique in that you rarely have to spend much money to find a passionate instructor or fellow learner, and the adventure of understanding a new tongue is one experience you will not soon forget. (http://learn-german-review. toptenreviews. com/the-importance-of-learning-foreign-languages. html) Audio recordings use native speakers, and one’s strength is helping learners improve their accent. Some recordings have pauses for the learner to speak. Others are continuous so the learner speaks along with the recorded voice, similar to learning a song. Audio recordings for self-study use many of the methods used in classroom teaching, and have been produced on records, tapes, CDs, DVDs and websites. Most audio recordings teach words in the target language by using explanations in the learners own language. An alternative is to use sound effects to show meaning of words in the target language. The only language in such recordings is the target language, and they are comprehensible regardless of the learners native language. ( http://en. wikipedia. org/wiki/Language_eduation) One of the biggest advantages to listening to lots of Japanese, user’s actually learn how to speak it is getting nice and familiar with how Japanese should sound. User get a much better handle for pronunciation, accent, and tone than if users just went into it without any prior listening experience. Whether users realize it or not, their brain is subconsciously paying attention to how Japanese sounds. This makes it much easier for you to reproduce these sounds correctly when the time comes. Well, usually at least. This really helps out, especially by keeping from getting into any bad pronunciation habits. If users already know how it should sound, they’ll be much less likely to get used to pronouncing things incorrectly or ingraining users personal Japanese with a bad accent. ( http://www. tofugu. com/2012/07/02/how-to-learn-japanese-without-really-doing-anything/) A twist in learning such as visual learning, audio learning, in this generation, contributes a big impact as a learning aid. Over the past few decades, the use of audio as a format has great breadth and depth learning tool has been very efficient. Audio as a means there is great potential for its use in education. The diversity of activity that takes advantage of audio hasnt changed much in many years. However in recent years there has been new exploration into digital uses for audio, which were anticipating taking advantage of the potential that is unique to digital audio. The widespread popularity of audio is due, in the main, to its ubiquity in our culture and ease of use both from a listeners perspective and more recently in the creation of audio. The tools have gotten easier to use and better documentation has lowered the entry barrier. Furthermore, affordable recording devices are readily available, particularly with most mobile phones now are able to record audio to an acceptable standard, giving the majority of people the means to create and use audio. ( http://www. jiscdigitalmedia. ac. uk/guide/using-audio-in-teaching-and-learning/ ) Traditionally, academic libraries provide us an access to the different text based materials that serve as a reference for our research, or even for the learners. But even though it provides a lot of resources, it takes a lot of time spent to look and browse each prospective book. Because of this, Southern College University and its staff tried to develop a project which involves the use of mobile technology for audio format. They tried to convert these different text based materials into audio format and into different languages, in order to speed up research. In just a click, you could already have the necessary data. Even though it is beneficial, in some ways, they tried to ask for some opinion. Some said words are too small to read the way it was read is not clear. Some of the necessary data are missing. Others said they still prefer to read the textual per se rather than using the audio format. Because of these drawbacks, the staff tried to improve and innovate this kind of project in order to accommodate the different comments and will give more benefits to the users. Audio format using mobile technology is really an effective way for learners, to expand their knowledge especially in foreign language. This will also help those disabled person especially the blinds that really rely on their hearing senses in order to be nurtured and develop their own capabilities. Wallin, M, Kelly, K McGinley, A 2012, Using mobile technology to deliver information in audio format: learning by listening) Technology may give us a lot of benefits but it has a lot of limitations. We should be able to weigh every circumstances, whatever is more important and be able to change these limitations into a more beneficial and effective aspects. This study seeks to develop a mobile based application that would help the user learning basic Japanese language through the use of auditory learning because learning Japanese language is not that easy. Reading and visual learning is not enough, user’s need to have an extra means of learning. Audio learning helps users to learn the right pronunciation and accent. This study aims to develop a mobile based application that would help the user learn basic Japanese language with auditory learning to increase learning experience not just the basic form of reading, visual learning and pronouncing it but also helping the user to have better understand and have the right way of pronunciation of words. The researchers come up with these specific objectives, 1. ) To be able to promote another means, in order to develop learning aspect. 2. ) To be able to develop the comprehension of individuals in Japanese language in a faster way. 3. ) To determine the feasibility of this kind of technology as teaching aid. 4. ) To enable technology specifically this audio format be contribute to the growth of individual through Japanese language. Procedure To achieve certain objectives, the researchers should have the right approach. First objective is to be able to promote another means, in order to develop learning aspect, basically the key concept of technology is innovation and so the researcher’s came up with the idea to use audio format in order to improve the way learning is conducted, through this, education will be easier. This could be accomplished through the mobile based application which will be the end result of this project. The application will be the primary tool in order to conduct learning by converting the users input which is English words to Japanese language. The second objective is to be able to develop the comprehension of individuals in Japanese language in a faster way. Comprehension development is brought about by the person’s interest to learn and enrich his or her vocabulary. This could be possibly done in faster way and that is through audio format. Like the gadgets that were attached onto, with just a matter of click, users could learn in an easier way. The third objective is to determine the feasibility of this kind of technology as teaching aid. The researchers are challenged to find out the viability of using this technology in conducting learning. This will also assist us to know the possible drawbacks through opinions, imperfections to correct, problems that may arise and make some adjustments in order to improve and innovate it further for it to be more beneficial to people. The last objective is to enable technology specifically this audio format is contribute to the growth of individual through Japanese language. Nowadays, individuals are looking forward in enriching themselves in order to be competitive and to attain a wholesome growth. Some also has the need to learn and be able to speak different anguages because it is required by their respective jobs, and through the use of audio format, this would be a great help in achieving these kind of situation. When users are now exposing themselves repeatedly with the audio format, little by little, they are familiarizing themselves with how Japanese should sound, resulting to a much better handle on the proper pronunciation, accent and tone. They’ll be likely to get used to it and in turn be able to build vocabulary, improve speech, communication skills and generally comprehension.

Wholeness of society Essay Example for Free

Wholeness of society Essay Carlyle uses repetition, morals, and Biblical allusions to point his arguments towards philosophers, stressing the salutary benefits of work, and his very positive attitude of fending of idleness with the weapon; he denounces the rubble of human nature, praising work and conformity through his use of imagery. Innate man is portrayed as the chaotic jungles of the world, dangerously crouching toward the desert insanity. Though in our present day, man is given his individualism, Carlyle describes it as a curse. It is pure torment which leads to worse unquenchable thirst to be satisfied. Only by the rich calling of society will man escape his sorrows and despair. Human nature was not built to work for itself; aspirations for its own personal satisfaction. On the contrary, Carlyle sees the selfish individual draining off the sour festering water into his own corrupted soul. The idea of materialistic and fortuitous gain is made implausible as the rupture caused in ones life is made over by absurd consequences. These are the means of redemption as well as conformity. The world as one has created a necessity to reach and ultimately obtain true satisfaction; Carlyle makes this clearly obvious that no one can be oblivious to this global aspiration. Work itself is elevated to the level of divinity, as it is called sacred and the only means to true happiness. Human nature is known to form a kinship to the prosperity and comfort that results from wealth, yet none seek work with the fervor and passion it relies upon. Man is born to work, thus any contrast leads to perpetual despair. At birth man is ignorant but learns that through labor and the conformity into reality, man perfects himself. The illusion of Christs resurrection is made through the sermon-like diction; for it was been written; that the purifying fire at work will only free the soul from their pity. Blessed is he who holds a life purpose and becomes noble towards the standards of society; for only then can man become pure and stable. Through work, individualism is thus destroyed and ignoble the tyrant. For only them will knowledge be held good and finally contain the harvest of darkness will bring more satisfaction than the heaps of wisdom, for the life will only be filled with despair. Through and abundant array of biblical allusions and the descriptive imagery to portray the spoils of individualism and the consequences of ignorance, Carlyle praises conformity and those whose life purpose is to benefit the wholeness of society.

Literature Review of Self Leadership and Creativity

Literature Review of Self Leadership and Creativity The purpose of this literature review is to study and critique a number of academic articles and scholarly literatures in the area of self-leadership and specifically its influence on creativity. With the promising growth of human resource practice, concepts such as self-leadership and creativity become indispensable parts of the HRM framework. Upon careful assessment of the different contributors and impact of self-leadership, subsequent recommendations for future research and implications for contemporary human resource practice will be devised upon the findings of this literature review. Research Methods In locating the relevant literature materials, various popular management databases such Ebsco, ProQuest and Infotrac were consulted. They keywords used in facilitating the search include self-leadership, creativity, self-motivation, employee influence and contemporary human resource management. The result of the bundle of literature includes case studies, empirical research (both qualitative and quantitative) and scholarly journal articles. A diversity of literature and scholarly articles were chosen in attempt to obtain an overall understanding of the chosen topics of self-leadership and creativity. An analysis and understanding of these academic literatures will be addressed subsequently. Self-leadership and Creativity An emerging area in contemporary human resource practice is self-leadership. A succinct yet meaningful definition of self-leadership is known as the process of influence to establish the self-direction and self-motivation needed to perform (Manz, 1986, p.585). Furthermore, an empirical study conducted by Houghton et al (2004) illustrated that employees who are high in self-leadership are more likely to have higher innovation and creativity potential than employees who are low in self-leadership. Pursuing further, Beer and Walton (1987) emphasised a new set of assumptions in shaping their meaning of contemporary human resource management as the Proactive system-wide intervention, with emphasis on fit linking HRM with strategic planning and cultural change. In contemporary human resource practice, self-leadership and creativity marry at a point when effective self-leadership influences the creation of motivation and a self-bettering learning culture that will support the behaviours required for success. Such self-bettering learning culture serves its optimum purpose when it is transferred across the entire organisation. The shaping of an organisations culture is analogous to fertilising the soil for seed planting crops. Organisations with supportive cultures and positive attitudes in self-leadership tend to empower employees motivations and job satisfaction. Findings It is important to the note that the findings of these scholarly articles vary in variables and a number of other constraints in their own merits. However, for the purpose of this literature review, these findings will be discussed as a collective finding in self-leadership and creativity and contemporary human resource management. First of all, it is worthy to note that the findings in Houghton et al (2004) paper are predominantly based on correlations between self-leadership and the potential of creativity and not the actual level of creativity. With due respect, it is understandable that there are many variables affecting the practice of creativity such as supervisory styles (Ford, 1996) and the work environment (Amabile, 1997). Other literatures have suggested that employees with high levels of self-leadership tend to have an internal locus of control (Woodman, Sawyer and Griffin, 1993). This means that these employees believed that they have a fairly high level of control over the outcome of results. On the other hand, employees with an external locus of control believed that they have very little or no control over the results or outcome of a matter and therefore may not try as hard as the internal locus of control employees. This is a significant piece of information towards the study of contemporary hum an resource practice because through understanding the different types of employees belief, the organization can provide training tailored to individual employees to suit their learning styles most effectively. For instance, employees with internal locus of control, self-leadership and therefore, a high degree of creativity would be a valuable group of human resource to the organization as they would be most likely to strive and produce innovative results. Owing to their high level of self-leadership, they would be influencing themselves to motivate and perform towards their set career goals. In addition, it is fascinating to note that in the theory of cross-cultural self-leadership, Houghton et al (2004) had referenced the work of Hofstede, Hofstede and Minkov (2010) and contends that cultural biases (ethnocentrism) would significantly impugn on the integrity of collection of empirical data. As a result, Houghton et al (2004) had conducted the empirical data of self-leadership quantities research to encompass team members from different races. The conclusion of the findings is that self-leadership is a self-influence concept and does not usually transcend across cultures. However, Houghton et al (2004) remarked that one should take into account that the western self-leadership concept should be conveyed and explained to the Asian culture to gain unanimous understanding and a more controlled environment of collecting empirical data. In the research conducted by Ford (1996), different types of supervisory styles were observed. Out of the array of styles, the more prominent one is the comparison of transactional leadership and transformational or charismatic leadership with respect to their impact on creativity. It is interesting to find that transformational supervisors with a vision and/or charisma to motivate employees would often draw their inner potential out and as a result, fulfil self-motivation. This inherent cause and effect proposition coincides with the positive correlation between self-leadership and creativity. It is reasonable to posit that this is due to the fact that when employees are motivated and entrusted with leadership roles, where they can foresee a positive future with the organisation, the likelihood is that they feel a sense of security and association, thus identify themselves with the organisation. These suggestion made by Ford (1996) are aligned with the literature on the hierarchy of needs conducted by Maslow and Frager (1987), that people in general would demand social recognition and a sense of belonging in their workplace. Quality of literature The overall presentation and language used amongst these literatures vary greatly. Despite their prominent stance in the human resource management evolution, some of the older papers (i.e. Beer and Walton, 1987; Amabile, 1997) are seen to be using more archaic language and antiquated grammar in presenting their findings. For instance, in the work by Beer and Walton (1987), words such as societal wellbeing and personnel or people management were often used. It is worthy to note that these terminologies have long been compromised by words such as corporate social responsibility (CSR) and human resource management respectively. Implications for Future Research Williams (1997) has suggested that future research should identify the correlation between how different types of personality characteristics affects the level of self-leadership. Drawing upon Williams suggestion, future research could further benefit from focusing specifically on personality characteristics such as general self-efficacy, self-esteem, locus of control and self-monitoring. Due to the growing importance of self-leadership in the HRM arena, future research can also gain advantage from finding correlations between different personality traits and self-leadership. For instance, through the usage of the Myers-Briggs personality traits test as a part of the initial assessment in the early stages of recruitment process. In addition, through the engagement of HRM professionals, the process of short listing the candidates that are most suitable to the desirable culture of the organization can be achieved. Another practical implication of this new correlation research would be useful for companies who are particularly trying to prevent any increase in employee turnover rate and sunk costs in relation to training and retaining potential leaders. It is also helpful for companies to predict the level of self-leadership in the early stage of human resource management by selecting candidates with the desirable personality traits. This will in turn lower the cost of human resource selection and future training and development investments. Furthermore, by selecting candidates with high self-leadership it indicates that these potential employees are more likely to utilize their creativity (as discussed above), contributing to the overall innovative culture of the company. Summary In summary, the overall quality of the chosen literatures is of exceptionally high standards. In spite of the origin of majority of these articles being from the United States, there is in fact a high coherence of applicability in the Australian workplace. As uncovered by these literatures, there are many benefits of the inter-twined qualities of self-leadership and creativity to the productivity and growth of an organisation. However, it is strongly proposed that future research can build upon these existing findings to add value in the area of contemporary human resource management by filing in the gap from findings of the above-discussed literatures.

Personal Narrative - A Hole In My Left Shoe :: Personal Narrative Writing

A Hole In My Left Shoe I have a hole in my left shoe. It’s on the inside of my left shoe, and it’s been there since the first week I had these shoes. It doesn’t grow or change, because the circumstances that begot it do not grow or change. It’s there because when I sword fight I drag that foot as part of my footwork. This hole in my shoe is a constant thing in my life. Even when I get a new pair of shoes it will still be back there within a week. Look closely at this hole and you can see into it, into me. You can see a story that begins several years ago. I can see him coming from a distance; we stand in a wide expanse of grassy field in the upper reaches of the North Carolina mountains. The boy is a friend of mine; his name is Lucuse, and I’ve known him for a week and already we have the makings of life long friends. But right now we are enemies of the most mortal kind. We circle each other, a stick in each hand, our sabers, and weapons of choice. We size one another up. He is much bigger than me in all aspects except our height, which I take him by scant inches. I’m faster, and he knows it, but if we should get into a lock and are forced to rely on force he knows he will win. Our plans formulated we begin, a slash, a stab. The world around us blurs; it’s still there, but only as a memory. All that exists is a fog, a fog and my opponent. I see him in his entirety, I see the way his body moves, how each piece of him works to form his bid for my demise. I’m aware of myself; I can sense every movement that wo uld at one time have been taken for granted. Now each step is a chapter in a novel that I can’t put down till the end. The adrenalin pounds in my mind as my opponent strikes at me trying to find a hole in my defense. It is in this feeling that I find true happiness for the first time in my young life. That was then and this is now, and I’m a different person now than I was then. Personal Narrative - A Hole In My Left Shoe :: Personal Narrative Writing A Hole In My Left Shoe I have a hole in my left shoe. It’s on the inside of my left shoe, and it’s been there since the first week I had these shoes. It doesn’t grow or change, because the circumstances that begot it do not grow or change. It’s there because when I sword fight I drag that foot as part of my footwork. This hole in my shoe is a constant thing in my life. Even when I get a new pair of shoes it will still be back there within a week. Look closely at this hole and you can see into it, into me. You can see a story that begins several years ago. I can see him coming from a distance; we stand in a wide expanse of grassy field in the upper reaches of the North Carolina mountains. The boy is a friend of mine; his name is Lucuse, and I’ve known him for a week and already we have the makings of life long friends. But right now we are enemies of the most mortal kind. We circle each other, a stick in each hand, our sabers, and weapons of choice. We size one another up. He is much bigger than me in all aspects except our height, which I take him by scant inches. I’m faster, and he knows it, but if we should get into a lock and are forced to rely on force he knows he will win. Our plans formulated we begin, a slash, a stab. The world around us blurs; it’s still there, but only as a memory. All that exists is a fog, a fog and my opponent. I see him in his entirety, I see the way his body moves, how each piece of him works to form his bid for my demise. I’m aware of myself; I can sense every movement that wo uld at one time have been taken for granted. Now each step is a chapter in a novel that I can’t put down till the end. The adrenalin pounds in my mind as my opponent strikes at me trying to find a hole in my defense. It is in this feeling that I find true happiness for the first time in my young life. That was then and this is now, and I’m a different person now than I was then.

An Analysis of Ballad of the Harp-Weaver Essay -- Ballad Harp-Weaver E

An Analysis of Ballad of the Harp-Weaver Take just a second to read the first eight lines very carefully. Picture yourself as a small child being with your mother or father sitting on their lap as they hold you. It is a good feeling that brings warmth and security to any child or any adult needing to recapture the essence of their childhood. In the first four lines we are to understand that the boy's mother is trying to rub his skin to make him warm. That is what "chafe" means, to warm by rubbing. But how many times have you found yourself not quite sleepy enough to go to sleep and you ask your mother or father to read you a bedtime story? In this section we find the relationship between mother and son the very epitome of maternal union. Their bonding takes place in a form that most children can remember from the early part of their lives. The act of storytelling is a wonderful part of growing up. Before the invention of reading and writing, people struggled to survive against nature, animals and other humans. This poem is a good example of this basic need to survive by using whatever resources you have to keep alive. To survive, people developed skills that grew into cultural and educational patterns. This idea is present when we read the part about the severity of that winter and the mother and son burning up their furniture to stay warm. The boy's mother is teaching him that you can use the wood in the furniture to use in the fire. That is an important lesson that a parent can pass down in order to insure the survival of their offspring. It teaches a lesson that a child would not otherwise know and can be used again and again to help future generations. For a culture to continue into the future, peop... ... into their path of agony by letting us know it is Christmas. The boy cannot be soothed by his mother's singing and cries himself to sleep. This is so heart wrenching for any mother to have to endure. I believe this is the climax of the poem. The mother knows she can no longer go on with just rhymes and singing. In fact even her love cannot soothe her sons torment anymore. But we are left to wonder what it is she can do. She uses the only thing left, the harp. The boy talks about a light that falls on her, yet its source is unknown. Is it the light of God or divine intervention that is helping her to understand what she must do? Or is it just that light that appears in our heads out of nowhere when we have exhausted all our options? We begin to understand that the harp is her last resort. The poem makes no mention of her playing the harp before so why now?

Medicaid Fraud

Medicaid Fraud HCS/545 July 9, 2012 Medicaid fraud comes in many forms. A provider who bills Medicaid for services that he or she does not provide is committing fraud. Overstating the level of care provided to patients and altering patient records to conceal the deception is fraud. Recipients also commit fraud by failing to report or misrepresenting income, household members, residence, or private health insurance. Facilities have also been known to commit Medicaid fraud through false billing.The Medicare and Medicaid fraud and abuse statute provides that an individual who knowingly and willfully offers, pays, solicits, or receives any remuneration in exchange for referring an individual for the furnishing of any item or service (or for the purchasing, leasing, ordering, or recommending of any good, facility, item, or service) paid for in whole or in part by Medicare or a state health care program (i. e. , Medicaid) shall be guilty of a felony; this is known as the â€Å"anti-kickba ck† statute (Mackelvie, 2004).Medicaid fraud affects taxpayers, recipients, and health care organizations. Measures to reduce Medicaid fraud are necessary. Individuals, facilities, and providers commit Medicaid fraud in several ways. One of the most common ways providers commit fraud is billing for services never provided. For instance, a physician may bill Medicaid for x-rays or lab work that the patient never received. Another way is double billing. Double billing occurs when both Medicaid and a private health insurance are billed for the same services.Medicaid is secondary health insurance to private health insurance and should be billed only for the charges that the primary health insurance does not pay. A third way providers commit Medicaid fraud is billing for phantom visits; charging Medicaid for seeing a patient who has not been seen. Providers have committed Medicaid fraud by billing for unnecessary tests and billing for more expensive procedures when a limited or les s comprehensive procedure was performed. Facilities such as pharmacies commit fraud by substituting brand name drugs for generic drugs and billing Medicaid for the brand name drug.Still other facilities receive kickbacks and file false cost reports. Kickbacks involve receiving payments or services for referral of patients to other facilities or providers where the patient will receive unnecessary services to generate additional income. False cost reports are seen in nursing home cases of fraud and involve owners filing charges for their own personal expenses. Individuals enrolled in Medicaid programs commit fraud by hiding resources, assets, and income.They also commit fraud by denying spouses live in their households or failing to report marriage to continue receiving Medicaid benefits. Individuals with private health insurance who fail to report this insurance and continue using Medicaid benefits are committing fraud. It is an abuse of the Medicaid program when individuals who cou ld obtain coverage on their own instead enroll in Medicaid to cover their medical expenses. Also the federal government stipulates that an individual cannot receive Medicaid in more than one state at the same time.Often, individuals move to another state and fail to report or close their Medicaid benefits with the state in which they were residing. Some individuals want to maintain coverage in more than one state because benefits differ from state to state and some individuals will travel between neighboring states using their Medicaid benefits. This constitutes Medicaid fraud. A program to fight Medicaid fraud has cost the United States at least $102 million in auditing fees since 2008 while identifying less than $20 million in overpayments, investigators found (Wayne, 2012).According to the National Association of Medicaid Fraud Control Units (2012), Medicaid provider fraud costs American taxpayers hundreds of millions of dollars annually and hinders the very integrity of the Medi caid program. Medicaid fraud affects recipients, providers, health care facilities, and taxpayers. Fraud increases the costs of providing benefits to Medicaid recipients. To compensate for such fraud, states must either raise taxes or decrease services in other areas. Those who most need Medicaid services may not be able to obtain benefits because resources are not available.For patients, Medicaid fraud could mean tampering with their medical records, which could put their health at risk. People can get hurt when doctors or other providers give less or more care than needed just to make more money. Also the public is more skeptical about social service programs as more incidents of Medicaid fraud occur every day. Providers and facilities who commit Medicaid fraud can face penalties from state and federal governments. Federal or state authorities may investigate allegations of fraud depending on where the fraud was reported, the laws broken, and the amount of money involved.The stric tness of penalties levied by state governments varies from state to state. Federal laws such as The False Claims Act, Anti-Kickback Statute, and Social Security Act are laws that address fraud and abuse. Title XI of the Social Security Act contains Medicaid program-related anti-fraud provisions, which impose civil penalties, criminal penalties, and exclusions from federal health care programs on persons who engage in certain types of misconduct (Staman, 2010).Under federal regulations, providers convicted of fraud are excluded for a minimum of five years from receiving funds from any federally funded health care program, either as a health care provider or employee (National Association of Medicaid Fraud Control Units, 2012). The False Claims Act imposes penalties on anyone who knowingly submits false claims for payment through a governmental program. Penalty for conviction under this Act is a fine not exceeding $10,000 or an imprisonment of up to five years, or a combination of the two (Centers for Medicare and Medicaid, 2011).The Anti-Kickback Statute makes it a criminal offense to knowingly and willfully offer, pay, solicit, or receive any remuneration to induce or reward referrals of items or services reimbursable by a Federal health care program (Centers for Medicare and Medicaid, 2011). Violations of this law are punishable by up to five years in prison, criminal fines up to $25,000, administrative civil money penalties up to $50,000, and exclusion from participation in federal health care programs (Centers for Medicare and Medicaid, 2011). There are other federal laws to address fraud and abuse of government programs such as Medicaid.These penalties are a reactive measure to control abuse of Medicaid, but proactive measurements are needed to discourage providers, individuals, and facilities from committing fraud. On October 27, 1977, President Jimmy Carter signed the legislation that provided each state with the opportunity and resources to establish a Medicaid Fraud Control Unit (MFCU) to investigate and prosecute provider fraud (National Association of Medicaid Fraud Control Units, 2012). The MFCU investigates Medicaid provider fraud and misuse of Medicaid recipients’ funds.The jurisdiction of the Medicaid Fraud Control Units is limited to investigating and prosecuting Medicaid provider fraud, MFCU’s do not investigate recipient fraud. States must also take initiatives to curtail fraud. Many states are looking to use new technology as a means to prevent fraud. One such technology is biometrics. Biometric technology compares a user’s feature such as a fingerprint. This technology has the potential to prevent recipient fraud by eliminating card sharing as well as preventing provider fraud by reducing phantom billing and other forms of fraud.New York, for example, has integrated targeted data mining and risk analysis into its fraud-fighting tool box. In Texas, a few simple process changes and new pattern analys is and recognition efforts moved the state closer to ‘real–time analysis’ and significantly increased the amount of fraud identified (National Conference of State Legislators, 2012). States must develop continually ways to prevent Medicaid fraud and protect the resources provided for recipients. Controlling Medicaid fraud will be a continual task.The burden falls not on just the federal government, but also state governments, facilities, providers, recipients, and citizens. States should fully commit to working with federal policymakers and agencies to improve the integrity of the Medicaid program. Clarity is needed to define federal and state government roles in maintaining integrity of the Medicaid program. Collaboration and communication between Medicaid and Medicare is needed to reduce fraud. States should evaluate the utility of existing tools used to fight Medicaid fraud. Incentives for providers, recipients, and citizens to report suspected fraud must be m ade available.Abuse of Medicaid affects everyone and costs will continue to rise if measures are not taken to use better the resources available in the Medicaid program. References National Association of Medicaid Fraud Control Units. (2012). What is Medicaid Fraud?. Retrieved from http://www. namfcu. net/about-us/what-is-medicaid-fraud Mackelvie, C. F. (2004). â€Å"The impact of fraud and abuse regulations – Medicare and Medicaid fraud and abuse statutes. Retrieved from http://findarticles. com/p/articles/mi_m3257/is_n10_v46/ai_13413481/pg_6/? tag=content;col1 Wayne, A. (2012). Medicaid Fraud Audits Cost Five Times Amount U. S. Found. Retrieved from

Electronic Health Records

In this paper this student will discuss the national mandate of electronic health records (EHR), and how this mandate is being implemented at the Cleveland Clinic Foundation. Also discussed are how Cleveland Clinic is progressing to achieve EHR, and what challenges this brings to patient confidentiality and self-determination. Lastly this student will provide information on the benefits of EHR in healthcare. According to Gunter & Terry (2005), â€Å"The electronic health record (EHR) is an evolving concept defined as a longitudinal collection of electronic health information about individual patients and populations. Primarily, it will be a mechanism for integrating health care information currently collected in both paper and electronic medical records (EMR) for the purpose of improving quality of care†. (p. 1). Office of the National Coordinator for Health Information Technology (ONC), and the American Health Information Community (AHIC) were created to oversee the EHR mandate that was set in place by President George Bush in 2004 (Simborg, 2008, p. 127) This goal has now transitioned to our current President, Barack Obama, who also is setting the goal for the year 2014. Electronic health records are set to take place of traditional paper records with the help of this initiative. The ability to have every healthcare organization operating with electronic health records serves numerous benefits for not only patients but healthcare providers. Some of the benefits include, additional patient safety, ability to communicate and collaborate with other healthcare providers, and the longevity of electronic health records. Patient safety is at the utmost importance to healthcare providers, and EHR enables providers to have an in-depth history of their patients, leading to better care and treatment. Due to patients receiving care from many different health care providers, this can act as a barrier when trying to maintain a collaborative process. By adopting EHR this enables all providers to participate in the care of the patient. When discussing the longevity EHR serves in our society Tang, Ash, Bates, Overhage, & Sands (2006), states â€Å"The 2005 Hurricane Katrina disaster exposed the fragility of America's health information infrastructure. When confronted by a hurricane, an avian flu pandemic, or a bioterrorism attack, the public needs to be able to depend on reliable access to their health information† (p. 27). If healthcare corporations adopt EHR, there will be no threat of patient medical records disappearing. After stating the goals of EHR, and the benefits it serves, this student will now discuss how EHR is being utilized at the Cleveland Clinic Foundation. One could say that the Cleveland Clinic were innovators in EHR, being one of the first institutions to ado pt EHR more than eleven years ago. According to Cleveland Clinic (2012), EHR is â€Å"enabling physicians to actively collaborate and exchange information to ensure appropriate coordination of care throughout a patient’s life†. MyChart has also been a large milestone in development as part of Cleveland Clinics adoption of EHR. MyChart gives patients access to medical records, test results, and physician notes through a portal on the internet that can be accessed at home online. â€Å"MyChart, Cleveland Clinic’s secure, online patient-centered recording tool, connects patients to personalized health information at any time† (Cleveland Clinic, 2010). One benefit MyChart gives to patients is the ability for them to participate in decisions and their care. While analyzing Cleveland Clinics utilization and plans for EHR, this student was able to evaluate strengths and weaknesses. Some strengths of the Cleveland Clinics plans for EHR include their development and growth of the EHR system, the innovation developed into the current plan, and the ability to incorporate patients into their healthcare. Being that Cleveland Clinic was one of the first institutions to start the process of adopting EHR, they in return have the biggest ability to grow, and develop their system. Cleveland Clinic has shown such innovation in their process that other institutions have sought help from them for development of their own system. In an article by the Plain Dealer (Kleinerman, 2013) the chief information officer at Glens Falls Hospital, Joan McFaul stated â€Å"Our relationship with Cleveland Clinic will advance information technology best practices at GFH, and we will benefit by having access to a broad base of knowledge and the expertise of one of the country's premier health systems†. When Cleveland Clinic developed MyChart, this plays a role in the patient self-determination act, being that the patients constantly have the ability to be informed about their healthcare, and to take part in any decision making. A weakness of the EHR system in place at the Cleveland Clinic includes the risk of confidentiality. Even though the ability to access health records online has numerous benefits, the ability that such records could become hacked always poses a risk. The health records are protected by a username and password through the Cleveland Clinic website. With all of the technological advances it seems as though it is becoming easier and easier for unknown people to access personal information. This student believes that more precautions should be taken when a patient’s confidentiality is at risk. This student also believes more information should be needed to access health records online, instead of just a username and password that provides little security. After reviewing the EHR mandate, and the benefits it serves to healthcare institutions, this student believes that if more institutions adopted this system it would ultimately give better patient care. Also after further research into Cleveland Clinics development of EHR, this student feels the growth of this system in endless. While there are some flaws to this system, with time EHR at Cleveland Clinic could ultimately become one of the nation’s leaders that other institutions wish to learn from.

European Management

Generally, there are two types of customers in the wedding band business. One of them is a couple who is getting engaged or getting married and therefore needs a wedding band to wear it life-long; the second type of customers is a couple who decides to change their wedding bands and buy a new one. 1. 1 Description of Values, Strategy, Mission & Vision, and Actual Business & In this part of our work we give you the description of the company in the general meaning, as well as its values, vision and mission. Moreover, we analyze its actual usiness and management model.Every company in the world should have its own values. It means that companies are guided by some principles and internal conducts. Moreover, all of the companies are connected to their customers, partners, shareholders, and etc. In order to attract or influence those stakeholders companies usually state their vision and mission (BusinessDictionary, n. d. ). The values of the company Rubin Alyans are gold wedding bands an d solitaire rings. Those products are very important for the company and also for the buyers as they are the customers of the companys customers, the so- called end-users.Traditionally in many countries married couples wear wedding bands to show or announce to the world that they are married. The fact that the company value is also a multicultural sign decides any action and strategy. Another value of the company is there special packages as including nice presents for the couples. The strategy of this company is highly sensitive on the quality of the products because its products are mostly worn during the day and night, 24 hours a day, 365 days a year. There is no other product that a person wears on him or her such a long time. The vision of the company is much more competitive.They are lucky to be in a competition in which other companies compete with their price and not many of them have a strange and unpredictable vision. So the company would like to stay with their competitiv e advantages, increase them in the future. Their future vision is also to grow, therefore first become a mid-sized and then a big-sized company in order to expand also more into foreign countries; to increase the possibility of targeting new countries more easily due to financial terms. The company mission is to produce and sell wedding bands to the couples that they can wear lifelong without any complaints.The way to success in their business is to make the high quality wedding band with the elegance and simple design. The simplicity of the ring is important because for many people it is difficult to choose the wedding ring which they would admire forever. Those who decide and buy the product know very well that the choice is very important. Besides all of the strategies and marketing plans, the most important function in Jewellery business is that the product has a change value as it is operating in the gold business. The accuracy that you mark inside the ring should be correct wi th the ring's.Better to explain by an example: When you mark 14K in the ring the accuracy should be 585 which is the gram percentage of the gold in 1 kg. If it is less than the marked one, it has a serious penalty and besides everything mentioned, whatever we do we always have to be sure of the gold accuracy of ring. 1. 1. 2 Actual Business Model This company fills rather the criteria of an actual business model than of a traditional business model due to the following reasons. 2 The process of creating golden rings is based on market needs, so to say on the actual demands of customers.The customers demand for the rings and therefore, edding bands are developed, created, and at least produced. Hence, the demand for brand capital is high. We can see a customer-focus because they are those who decide how their final wedding ring will look like. The wedding rings are created according to the customers. To be aware of the need of customization in this business is a very important factor to be successful in the gold industry. It is also possible to imply that there is a high demand for human capital.

List of Environmental Problems

List of Environmental Problems The earth's environment has become a pervasive and global problem. There is growing awareness about the need to conserve our environment. Read on to know the different environmental problems. Today the earth’s environment is in a sorry state. Wherever one looks, one encounters pollution. Forests are disappearing. The green patches in the city are being replaced by concrete buildings. Waste products are being dumped indiscriminately. Water is too toxic to drink. The air is unfit to breathe. Global warming has become a menacing issue. There is a question mark over the survival of life on the earth. The human race is at the brink of a self-created disaster. Truly there is a surfeit of environmental problems today. List of environmental problems There are a number of significant environmental problems today. They are as follows: * Loss of forest cover. Forest are being cut down for timber, construction and for obtaining extra agricultural land. * Air pollution. This is caused by polluting industries and vehicular traffic. Burning incinerators, furnaces and stoves cause it. Wind is responsible for spreading air pollution. The Ozone layer has been damaged because of the use of CFC’s (Chlorofluorocarbons) which are used in a number of industrial, commercial, and household applications. * Water pollution. Industries and factories release toxic wastes into the water. Leakage from oil tankers causes pollution of the sea. Pesticides and fertilizers also cause water pollution. Sewage released by cities into water bodies. It is predicted that there will be conflicts among nations because water will become scarce. * Overpopulation. The increase in human population increases demands for the water resources. More land is required for housing. There is increased demand for food for which more agricultural land is needed. More fuel is required. More automobiles cause more pollution. * Erosion of soil. When trees and plants are destroyed that causes increase in soil erosion. * Climate change and Global warming. Human activities cause climate change like increase in temperature. Many animal and plant species may be destroyed by climate change. * Introduction of genetically modified species. Humans are tinkering with the genes of various plants and animals. We do not fully understand how the introduction of new species will affect the environment. * Destruction of biodiversity. Many plant and animal species have become extinct or are approaching extinction because of human activities. These endangered species may have important uses in medicine and science for humans. * Devastation of natural habitats. Species such as tigers and lions are reducing in numbers because humans are steadily destroying the natural habitats which sustain them. * Diminishing natural resources. Mankind is using up natural resources at an alarming rate. Fuel, water, minerals, timber are being consumed rapidly. Oil and natural gas resources are expected to get over by the end of this century. * Marine habitats are being polluted. Overfishing has led to the extinction of many fish species. The oceans are vast but still vulnerable to pollution.

How to Write the Carnegie Mellon Essays 2015-2016

Founded by Andrew Carnegie in 1900, Carnegie Mellon University is a private research university home to over 6,000 undergraduates. Located in Pittsburgh, Pennsylvania, the college boasts 17 varsity teams in the NCAA Division III classification. While it frequently finds itself placed in the top 25 colleges in the nation, perhaps Carnegie Mellon is best recognized for its phenomenal Computer Science program—except for a brief deviation in 2009, CMU is consistently ranked #1 in Computer Science, beating out the likes of Stanford, Cornell, and MIT. Its other programs aren’t too shabby, either, and as a result over 33,000 seniors each year apply to CMU. Applicants to CMU have seven different colleges to choose from: Regardless of whichever college student choose, all applicants are required to fill out a writing supplement. With an acceptance rate of just 18%, students will need to write top-notch essays to secure their spot. Luckily, Admissions Hero is here to help: Note: this year’s CMU app is essentially identical to last year’s. We’ve updated this year’s post only slightly to reflect new trends in admissions. Read last year’s post here . Please submit a one page, single-spaced essay that explains why you have chosen Carnegie Mellon and your particular major(s), department(s) or program(s). This essay should include the reasons why you’ve chosen the major(s), any goals or relevant work plans and any other information you would like us to know. For freshmen applying to more than one college or program, please mention each college or program to which you are applying. Because our admission committees review applicants by college and program, your essay can impact our final decision. Candidates applying for early decision or transfer may apply to only one college and department. This prompt is essentially asking you to write a â€Å"Why X† essay for Carnegie Mellon. Because so many students apply to CMU, the admissions officers are interested in accepting only the students who are genuinely interested in attending CMU. Therefore, you should do some research to find specific examples of resources you would like to take advantage of as a potential CMU student. For some, this might mean going online to read more about CMU’s Fine Arts resources; for others, you might want to ask your close friend who attends CMU about the engineering facilities. Either way, the goal is to have some details on-hand for when you go to write your essay. When you actually answer this question, your best bet is to cover three topics: If you can answer all three questions in a smooth manner, then you will have an effective essay.   List the books (if any) you’ve read this year for pleasure. Choose one and in a sentence describe its impact on you. There’s no â€Å"trick† to this question—the adcoms literally just want to know what books you’ve read this past year. You should have some books to list, but be as truthful as possible. If you are unsure which book you want to choose to describe in one sentence, then ask yourself, â€Å"Is there anything I want to tell the admissions officers about myself that I haven’t already?† If you have a clear answer to this question, then you can strategically choose a book that will allow you to convey that message when you describe its impact on you. For example, if you haven’t yet told the adcoms about your deep love of philosophy—specifically, when it comes to morality—then you might accordingly choose Justice , by Michael J. Sandel and describe how the book allowed you to examine various case studies and develop a new perspective on what morality really is. If there was an interruption during your secondary school or collegiate experience or between your secondary school and collegiate experience (gap year(s)) when you were not enrolled and as a result, not making normal academic progress, please explain the reason for the interruption. The majority of students will not have to answer this question; however, if you are a student who fits the description above, then your best bet is to honestly describe what occurred. If you feel that your reliability or character is called into question when you only objectively describe the situation, then succinctly explain yourself at the end of your description and—if appropriate—express that things will be different in the future. For students whose interruptions were due to taking a gap year (or something similar), then describe your experience and explain its impact on you briefly. For example, maybe you volunteered in Africa for 6 months and now you are a more mature individual. Finally, if you took time off due to a family occurrence or illness, then—once again—explain the situation and leave it at that. While not a requirement, have you been interviewed by an alumni or on campus representative prior to applying for admission? If so, indicate the name of your interviewer and tell us how it impacted your decision to apply. This question is pretty straightforward if you did not get interviewed before applying to CMU—don’t answer it. If you did receive an interview, then hopefully you remembered to record your interviewer’s name. When describing how it impacted your decision to apply, it’s best to recall specific details from your conversation—for example, maybe you and your interviewer share a love of Quidditch, and your interviewer mentioned to you that CMU has a strong Quidditch team. Mentioning small yet specific details about either CMU or your interviewer’s experience with CMU will go a long away in showing that you were impacted by your interview.

Effect of Colour on Advertising Essay Example | Topics and Well Written Essays - 5750 words

Effect of Colour on Advertising - Essay Example This essay "Effect of Colour on Advertising" outlines the usage of colors in different commercials and how it works. Also, it describes what a particular colour means. What colours have you chosen to use as marketing resources? What were the reasons for choosing the particular? Was it for the reason that you liked those certain colours, or did you have a certain marketing message that you wanted to pass on? Whereas visual application is a significant consideration, your colour choices might be giving a precise message to the market which you wish to target. Are you sure you recognize what kind of message it is that you want the viewer to get? You'd be sensible to consider o the subject of the psychology of colour when mapping out your marketing plan. Be it business card, catalogue or other marketing material, you'll have to choose colours for it. Colours not only improve the look of the item -- they also manipulate our behaviour. The colours that are chosen should reflect the interes t of your target population. Pepsi uses the blue colour to symbolize your as Pepsi is knows as the choice of the next generation. IBM’s blue colour reflects its target market’s electrifying personality, as they are most them are corporate clients. Market researchers have found out that impulsive shopper buy more dark colours, while traditional shopper prefer colours like light blue, so here it can be said that Pepsi adheres by this research and uses a tranquilizing blue colour, which is like by both, the impulsive shopper as well as the traditional one.

Mergers& Acquisitions Essay Example | Topics and Well Written Essays - 1000 words

Mergers& Acquisitions - Essay Example The US airline industry had previously been dominated by nine companies that created a stiff competition in the market. However, the move to merge the American airlines and the US airways has altered the situation. The main reason that led to the merger is the desire both companies to gain competitive advantage over their competitors (Thomas, 2013). The size of a company determines their convincing power. Large companies have a likelihood of attracting customers and shareholders, and hence the company will be more competitive. The two companies also came together in order to heighten their sales. With the many numbers of competitors, the companies hoped that coming together would increase their sales. The two companies intended to expand rapidly since more resources, and labor had been brought together (Daily Mail Reporter, 2013). The merger of the two airlines  will ensure that the company will control approximately 20% of the market share since 80% of the market share is controll ed by the four large airlines (Reed, 2014). Merging the two companies reduced the risks and hence the new company is in a position to diversify its operations (Reed, 2014). The airline industry has a lot of risks, and the managers decided to come together in order to spread and cushion the risk. The merger provided a large pool of finances which would allow the two companies increase their economies of scale and thereby maximize their profits (Reed, 2014). The elected overall managing director stated out that their move was not only to fight competition but also to meet the large financial demands in the industry. He also said that the move would increase their networks, and their customers would have a variety of choices in terms of traveling time. The merger brought about both positive and negative results to the two companies. The new company (American Airlines) gained an advantage since its costs

Nonverbal behavior Essay Example | Topics and Well Written Essays - 250 words

Nonverbal behavior - Essay Example According to the taxonomy of different types of touching, Heslin and Alper (1983) have provided individuals with explanations as to what touch behavior entails. Based on the taxonomy, the messages communicated carry different meanings, which extend from less personal touch to touch that is more personal (Knapp and Horgan 238). In this case, I will emphasize on the warmth/friendship type of touch behavior. From my experience with this type of touch behavior, I have understand the need to extend my closeness to other people. Nonetheless, other people may misunderstand this type of touch behavior increasing discomfort. Understanding the different kinds of touch behavior has the potential of boosting an individual’s knowledge to interpret the messages portrayed. The taxonomy by Heslin and Alper (1983) explains how touch behavior is understood based on personal interactions. For instance, as Arabs living in the U.S., we practice our own unique touch behavior. When we meet with our colleagues, we fancy handshakes and chest kissing. On the contrary, non-Arabs misunderstand this practice by considering it as inappropriate and aggressive when practiced towards them. Furthermore, it may indicate intimate relationship, which is annoying for the Arabs. In my case, I have started feeling uncomfortable with this practice, as I do not want my non-Arab colleagues to misunderstand me based on the relationship I have developed with people of my

Fulfilling the promise Essay Example | Topics and Well Written Essays - 500 words

Fulfilling the promise - Essay Example eve through various ways, and I will strongly agree to the fact that America has made a wide progress towards achieving â€Å"The Promise of America Life†. â€Å"Organized labor had never been more powerful than at the end of World War II. Cold War page 798† â€Å"A knowledge of history is, in addition, a means of strength. (John F. Kennedy paragraph 7, line 1), we realize that this led to the increment of in the number of women workforce in 1953 as well as the increment of job opportunity. During this period, America improved their civil and voting rights. American democracy was reshaped thrusting the federal government more deeply into economic and social life. America experienced the Atomic Age as well as the communist period, thus the country tried to fight against the communist in the state. â€Å"During the social, political, and military crisis of the 1960s, Americans had largely taken the economy for granted. Living with Less (page 880).† This was all brought by failing of businesses, government and economists, multinational giant strategies combined to weaken the foundation prosperity. â€Å"†¦.United states began as an underdeveloped nation which seized its independence by carrying out a successful revolution†¦ (John F. Kennedy paragraph 6 line 3).† The shortage oil spread well beyond gas stations, truck drivers blockaded highways to protest the high cost of fuels and low speed limits, and this challenged the state and thus contributed to the realization of, The Promise of America Life. â€Å"There is little that is more important for an American citizen to know than the history and traditions of his country† (John F. Kennedy paragraph 1 line 1). The Cold War marked the age of globalization, as the state established regional relations to various countries worldwide and contributed to the development of new communication technologies which sped up the global flow of news, ideas and money through the development of communication satellites. It also saw the

Quitting Smoking Essay Example | Topics and Well Written Essays - 500 words

Quitting Smoking - Essay Example One of the major reasons for reverting back to smoking is that it has become a source of leisure time for me and an excuse to get outside the house for a breath of fresh air, a walk around the block or to the store. Still, the endeavors of quitting smoking have been a result of the realization of the financial, as well as the health problems related to it. The cost of a cigarette pack may seem trivial to an occasional smoker but the small amount of $7 tends to have a significant effect on the budget of a serious smoker who has greater consumption than an occasional one. Alongside the monetary effect of the addiction, smoking tends to increase one’s chances of getting cancer. It is usually witnessed that some instances prove to be life altering and compel the individual to adopt different paths. One such incident also took place in my life that made me realize that the harmful habit of smoking tends to effect the smoker, as well as the people around him. This notion was realized when I had to face the dilemma of having a 17 year old move into my mother’s house. His transition into my mother’s house not only meant that a teenager was being exposed to smoking all the time, it also brought up the situation in which he wanted me to sponsor his smoking. When this occurrence was revealed to my sister, she was very concerned about her son’s well being and disappointed in me for being an unconstructive influence on her son’s life. After suffering ethical issues and disappointment from my family, I finally took the decision of quitting smoking and trying to relieve myself from its addiction. Alongside making the decision of quitting smoking, I encouraged my nephew to quit too but my nephew turned a deaf ear to all of my reasoning of quitting smoking. My decision also proved to come in between my relationship with him since our common ground of communication had disappeared. Still, I stayed persistent and

Definition of Common Law Term Paper Example | Topics and Well Written Essays - 1750 words

Definition of Common Law - Term Paper Example The name "common law" is also used to refer to the conventional and long established, precedent-based element in the law of any common-law jurisdiction, as disparate to its statutory law or legislation. As well it the term common law is also used to signify that part of the legal system that did not develop out of equity, maritime law, or other special branches of practice. (Eldon) In addition to England, common law is practiced in all of Canada except Quebec and all of the United States except Louisiana. All of these areas follow common law and U.S. state statutes usually provide that the common law, equity, and statutes in effect in England in 1603, the first year of the reign of James I, shall be deemed part of the law of the jurisdiction. (Homes) Decisions of the English courts that were made later only have persuasive authority. There are particular characteristics and features of common law that distinguish it from other types of law. The one feature that distinguishes common law is the fact that it represents the law of the courts as expressed in judicial decisions. "The grounds for deciding cases are found in precedents provided by past decisions, as contrasted to the civil law system, which is based on statutes and prescribed texts." (Holmes) In addition, the system of judicial precedents, other characteristics of common law include trial by jury and the doctrine of the supremacy of the law. In the beginning, the supremacy of the law meant that not even the king was above the law; however today it can be translated as meaning that acts of governmental agencies are subject to scrutiny in ordinary legal proceedings. Judicial precedents gain their force from the doctrine of stare decisis [Lat., =stand by the decided matter], i.e., that the previous decisions of the highest court in the jurisdiction are binding on all other courts in the jurisdiction. (Holmes) However, in the when conditions change they make most decisions inapplicable except as a basis for an analogy, and a court must consequently frequently look to the judicial experience of the rest of the English-speaking world. "This gives the system flexibility, while general acceptance of certain authoritative materials provides a degree of stability." (Eldon) On the other hand in many occurrences, the courts have failed to keep speed with social developments. As a result of this, it has become necessary to enact statutes to bring about needed changes. Without a doubt in recent years statutes have superseded a great deal of common law. This is especially true in the fields of commercial, administrative, and criminal law. Characteristically, however, in statutory interpretation, the courts have recourse to the doctrines of common law. (Eldon) In consequence increased legislation has limited but has not ended judicial supremacy. Â  

Lesson to be learned from Ferguson Essay Example | Topics and Well Written Essays - 3000 words

Lesson to be learned from Ferguson - Essay Example In a society increasingly characterized by advanced communication technology, it has become easy for members of the public to observe and react to such acute police misconduct. Further, revelations of police brutality not only shake the public’s confidence in law enforcers, but may also spark community protests and civil unrest. Strained relations due to perceived brutality are common between police and minorities, particularly those of African-American descent. Surveys and past incidents show that minorities have a higher likelihood to hold negative views of the police, compared to the majority Caucasian populace. Some of the most vivid incidents where police either used excessive force or killed unarmed civilians include the severe beating of Rodney King in LA in 1991, the fatal shooting of Amadou Diallo in New York, the 2001 murder of Timothy Thomas, and the most recent shooting of Thomas Brown in Ferguson, Missouri (Blankstein, Winter & Riordan, 2013). In all of these cases, respective communities took to the streets to protest police cruelty, thus impeding normative activities for some time. The repetitive nature of these incidents shows that police reform is not an easy task (Weitzer & Tuch, 2004). However, under proper conditions, progressive transformation of policing structures and communities can improve police work, as well as, relationships between the police and communities that receive their services. In an effort to propose potential policing transformation platforms, this paper evaluates four policy alternatives. The latter include: 1. Maintenance of extant state, which constitutes doing nothing, 2. Police Force Reform through strategies like training, internal controls, diversification of police departments, and community patrols, 3. Empowerment of underprivileged communities via economic development, workforce training, and enhancement

Health Care Hall of Fame Museum Proposal Essay Example for Free

Health Care Hall of Fame Museum Proposal Essay Healthcare has existed for centuries. As a society we have gone from primitive treatments like casting spells to revolutionary disease breakthroughs. The United States has held steadfast in the evolution of healthcare delivery causing the delivery of healthcare to increase by magnitude proportions. The 1900’s was a time that changes in healthcare and the delivery of it began to emerge in the United States. Scientists started taking an increase interest in diseases. Cardiology developments have helped with the treatment of heart disease, monitoring and prevention. â€Å"Heart Disease is the number one leading cause of death in America.† (American Heart Association, www.heart.org). Heart disease goes as far back as Egyptian Pharaohs, British monarchs and American Presidents. Unhealthy behaviors causing an increase in the risk factors amongst Americans have greatly affected the health of our society as a whole. Americans lead with sedentary lifestyles and the â€Å"supersize mentality†. Early interventions to reduce the risk factors that cause heart disease are essential. Mental illness has been frowned upon since ancient history. The United States was no different. Some people feel that mental illness is not a physical problem and is just a behavioral or spiritual problem that can be controlled. The mentally ill have been maltreated and put through deplorable, inhumane conditions. Introduction of antipsychotic medication in the 1950’s helped in the recovery and helped those who were mentally ill live in the community. Mental health became a priority and care in institutions and hospitals started to improve. â€Å"The Mental Health Act 1986 (the Act) provides a legislative framework for the care, treatment and protection of people with mental illness for psychiatrists to implement.† (Treatment plans under the Mental Health Act). The National Institute of Mental health has a mission to transform the understanding and treatment of mental illnesses. Better healthcare choices can be made with the use of biotechnology. Biotechnology is not a new science. It goes as far back as 500 B.C. It is beneficial with the development of medication, research on drugs, stem cell research, gene testing and therapy. â€Å"Modern biotechnology provides breakthrough products and technologies to combat debilitating and rare diseases, reduce our environmental footprint, feed the hungry, use less and cleaner energy, and have safer, cleaner and more efficient industrial manufacturing processes.† (What is Biotechnology? http://www.bio.org/articles/what-biotechnology). Biotechnology has made major strides in healthcare like the eradication of small pox or gene therapy to help people battle auto immune diseases. Public Health is concerned with disease prevention and wellness promotion for the community as a whole. Epidemics, pand emic and outbreaks make public health an essential part of healthcare. Public health dates back to Biblical times. An example of this is the isolation of a contagious disease like leprosy. Lillian Wald the mother of Public Health Nursing led the crusade of helping provide medical care to the poor in the United States. The increase awareness of health and the healthcare coverage that would be needed led the United States to develop HMOs. HMOs provide medical treatment for patients on a prepaid basis. HMO members pay a fixed monthly fee, more often than not through an employer regardless of how much medical care is needed in a given month. A wide variety of medical services are provided after the fee is paid, from office visits to hospitalization and surgery. There are benefits to having an HMO. â€Å"Preventive and well-care services, such as routine physicals and pediatric care, are provided at no additional cost. Co-payments apply to doctors office visits, prescriptions, hospital admissions, emergency room visits and some other services. You generally do not need to submit claim forms, except in cases when emergency care takes place outside of your coverage area.† Research on diseases, health maintenance, and wellness continues to progress. Public Health continues to be an advocate for hea lth and safety in the community. The United States continues to evolve in healthcare delivery. References American Heart Association, Disease Information. (2000). Retrieved from http://my.americanheart.org/professional/Research/Disease-Information_UCM_459537_Article.jsp Future of Biotechnology in Healthcare, Chapter Nine. (2011, August). Retrieved from http://www.amgenscholars.com/images/uploads/contentImages/biotechnology-future.pdf Institute of Mental Health. About NIMH. (October 6, 2014). Retrieved from http://www.nimh.nih.gov/about/index.shtml Public health history time line. (2014, September 6). Retrieved from http://www.sphtc.org/resources.html